Increasing competition and rising keyword prices should motivate search marketers to look for newer, viable opportunities to diversify their incoming traffic.

The targeting point is about getting them to interact more with the interface and get them to your Web site.

Even though search engine usage by marketers has broadened in the past couple of years, marketers are still slow to test the newer search providers. Lack of management tools and relatively low traffic volume are the biggest deterrents.

Lack of management tools and relatively low traffic volume are the biggest deterrents.